Columns S and T allow you to note which visual elements need to be added. When adding an image to a page, be sure to include a descriptive file name and image alt-text. If you need to create new meta descriptions, do so in column M of the template. By doing this, you’ll be able to go more in-depth and provide more detailed information about that topic. This also means that you are only optimizing for one keyword per page, meaning you have a greater chance to rank for that keyword. Review your current URLs, page titles, and meta descriptions to see if they need updating.

Make sure your keyword is in your URL.

• On-page SEO, or on-site SEO, is the process of optimizing various front-end and back-end components of your website so that it ranks in search engines and brings in new traffic.
• Get more tips on mastering this on-page optimization with our guide on optimizing UX for SEO.
• If you want to learn more about combining SEO and UX to get more people to your site, we’d advise you to look at our other articles on user experience.
• Get this part right, and you’ll be fighting a much easier battle in terms of rankings.
• A good strategy is to optimize your content for the featured snippet search feature.

Another important on-page ranking factor is having internal links to other pages on your website. While search engines can be picky about what off-page SEO strategies they like, on-page SEO services are encouraged by Google. Much like with link building, there are things you can do with your page optimization techniques that will get you into trouble. With the right knowledge and plan in place, the overall risk of on-page SEO is extremely low. This includes all content on your page – blog posts, articles, and even your landing page and other pages. Think of SEO as the “signal” to Google that your page/website answers the question searchers have.

Optimize Old Content For User Intent

This SEO practice will help you identify relevant keywords that your audiences are SEO Anomaly searching for, allowing you to add them to your product pages for greater search engine visibility. When creating content like articles or blog posts, it’s crucial to identify a target keyword for each. The target keyword is the main topic of your article and the term you want to rank high for. The goal of on-page SEO is to help pages rank higher for relevant keywords in search engine results pages (SERPs). On-page SEO refers to the practice of optimizing individual web pages to rank higher in search engines for relevant keywords. While social media doesn’t directly affect SEO rankings, effectively shared content can lead to increased website traffic and engagement, which are positive signals to search engines.

When optimizing internal links, it’s essential to use descriptive anchor text and link to relevant pages on your website. On-page SEO is optimizing on-site elements for search engine optimization to improve a URL’s visibility in organic search results. Common on-page SEO optimization examples include producing content, writing title tags, and creating internal links.

Make Sure Content Satisfies Search Intent

Context.” The goal of the page title is to lay out the purpose of the page without being redundant. You should also keep the additional recommendations we made above related to titles. You can do this in column K of the template — and double-check each title length in column L. In column H of our template, you’ll have the opportunity to define your page’s target audience.

Consistently implementing these tactics will considerably improve your chances of ranking well in search results. However, there is evidence they play a role in a site’s initial ranking, and some professionals believe they’re used to group pages. While they shouldn’t be your top SEO priority, you don’t want to ignore them. Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel.

Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results. Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.

If you’re not thinking about the emerging tech in search, you might miss out on opportunities to connect with these cutting-edge customers. Consumers still see search engines as a go-to resource for information, and marketers still report massive long-term gains in implementing SEO strategies. To build trust on your website, it’s important to include user reviews or testimonials on your product pages as a form of social proof. Your website’s listings must feature clear product copy that tells shoppers all they need to know about an item.